Event Strategy | Public Relations
Case Study
[ Opportunity ]
North Ridge Hearing was looking for a way to generate new leads and amp up sales.
[ Fuel ]
With a service business, getting face time with potential customers is an important element of building relationships that can lead to sales. BurnBright Communications worked with North Ridge Hearing to develop and implement an event strategy that included a pre-event mailings and ad placement as well as event production and staffing.
[ Fire ]
The successful event series effectively doubled sales for North Ridge within the year.
The Keys to Success
DEVELOPMENT
Development of a comprehensive event calendar that included key promotion deadlines and a follow-up schedule
PLANNING
Detailed event plans to ensure each event went smoothly
POST EVENT
Post-event summary including estimated revenue generated, costs incurred, and attendee feedback
Deirdre Worrell, Owner of North Ridge Hearing, met with new leads who came in for each of the events
A direct mail campaign was used to promote the event to people in the target demographic and geographic segments for each office
Ads were developed and placed in media outlets to generate leads for the events